Rockhampton’s Quality™ Resort Parkhurst joins Choice Hotels Asia-Pac

June 2024

Central Queensland property marks Choice’s seventh property with Regional Accommodation Group.

Leading hotel franchisor Choice Hotels Asia-Pac is proud to welcome Rockhampton’s Quality^™ Resort Parkhurst in Queensland, the group’s latest property with investment and management company Regional Accommodation Group.

Quality Resort Parkhurst has all the features needed for a relaxing stay, including a lagoon-style pool with outdoor bar and the onsite The Oasis Restaurant. The property’s 54 rooms all feature free Wi-Fi, smart TVs, air-conditioning, free parking, laundry facilities — perfect for a weekend getaway, business trip, or quick stopover.

A ten-minute drive from the Rockhampton city centre, Quality Resort Parkhurst lets you relax from the hustle of the “beef and barramundi capital” with convenient access to local leisure attractions, including the ten-acre Rockhampton Zoo, Koorana Crocodile Farm, and the natural wonders of Mount Archer and the Capricorn Caves.

The property marks the seventh occasion Choice Hotels Asia-Pac is working as franchisor with Regional Accommodation Group, following collaborations across regional NSW. Choice Hotels Asia-Pac CEO Trent Fraser says the success of this ongoing collaboration is reflective of the flexibility of the group’s franchise model.

“Our entire team is geared to support our 100% franchise operations. We work closely with our franchisees to understand their needs to grow their business and tailor our support to complement their aspirations,” said Mr Fraser.

“Choice Hotels Asia-Pac and Regional Accommodation Group share the same ambition for portfolio growth. Scaling up and optimising their distribution and marketing presence to allow their team to focus on operations and creating great customer experiences.”

CEO of Regional Accommodation Group Dominic Quilligan says it makes sense for his organisation to continue their relationship with Choice Hotels, leveraging a recognisable brand to build trust in a competitive leisure location.

“Rockhampton is a sought-after location for domestic and inbound travel. When searching for accommodation options, guests recognise the Quality brand. It gives them confidence and peace of mind for a reliable stay,” said Mr Quilligan.

“It is important that each of our properties is successful to ensure we can deliver our target 12% per annum cash yield return for our investors. Choice’s expertise in distribution and marketing ensures robust hotel occupancy by attracting a more diverse mix of guests across leisure and corporate segments than we could working on our own,” Mr Quilligan says.

Regional Accommodations Group’s portfolio covers four of Choice Hotels Asia-Pac brand: